16 Million Consumers shopped for tires in the month of Feb on Google Alone!
Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google! Did they find you? If so, did they actually shop your virtual store enough to request a quote or make a purchase? It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.
Take the quiz:
Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet. There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.
A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers. An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety. Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.
Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media. Results are also ext ...[more]
Did anyone see Wynona selling tires on the CBS show “I Get That A Lot”? This week Wynona appeared as a tire salesman to 25 or so customers at Dunlap and Kyle’s Columbia, TN, Gateway Tire location. Columbia resident Lee Hooks entered the store to see about getting a leak fixed, “My initial reaction was ‘Wow, this lady has really red hair, and she has a lot of makeup on to be working at a tire store,’” stated Hooks. “I told her I had a slow leak and she tried to sell me four new tires,” stated Hooks. You go girl! Teach us how it is done. To see more on the show which recently aired, visit:
TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires. By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you. Not only does it locate the tire, it also ships directly to your location. Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry! To read the full article, click here: http://www.tirehunter.com/TireHunter%20PR.pdf
The use of circulars can provide a relatively inexpensive medium to promote your business. They are sometimes referred to as flyers, inserts, stuffers, and door-hangers. As a rule, they are utilized when targeting a specific group or geographical area.
When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services. Often, that may even be another business in a related field. The use of flyers works especially well for promotions and special occasions. In this respect, they are usually placed as inserts in a variety of publications. If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home. The inclusion of a coupon on any of the above provides additional incentive.
The appropriate use of circ ...[more]
The ‘View Today’s Activities’ window is the primary method of managing your day-to-day customer transactions. It gives you easy access to all Quotes, open Work Orders, current Website Orders, today’s Invoices, and today’s Payments. This window is the most used window in the software, so because of that fact, we are constantly trying to make the window better and more efficient. A new bonus feature on this window is the ability to now sort by the column header. For example, during a busy day, you may have many open work orders pile up under the ‘Work Orders’ tab. When the list grows too long, this makes finding a specific customer’s open work order difficult. Now, simply double-click on the column header ‘Customer’ to sort by the customer’s name. Your customers are now sorted by name, so this makes finding the customer’s name a snap. Give this tip a try the next time you need to find a customer’s transaction quickly, so yo ...[more]
One of the many powerful tools inside of Tire Power software’s point-of-sale is the “Tire Estimator” tool. This feature allows you to quickly and easily give a customer who is either on the phone or in front of you a “4 and out the door” price on tires. From here you can create a quote, work order or invoice in one simple step by using one of the buttons at the bottom left of the window. Depending on what type of business you are (retail vs. wholesale for example) there are different ways you will want to setup the “Tire Estimator” to work for you. There are several options to consider when setting this tool up. For example the default price class, tax group and package which will be used.
For the wholesale tire locations who don’t normally install tires, t ...[more]
An essential element of a business’ overall image should be proper and well-executed use of signs. As you well know, signs come in a multitude of sizes, shapes, and forms. They can also be designed to serve multiple purposes, ranging from identification, to promotions.
The most prominent sign would be displayed at the place of business. This allows for immediate recognition. Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass. Signs can also be displayed on vehicles, such as magnetics or wraps. For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables. Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign. At times, they may even be dressed as a caricature of the ...[more]
The importance of creating a favorable first impression cannot be overstated. As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.
If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place. This holds true for the other senses as well. Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.
This holds true in any environment. You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.
Conversely, you can imagine what desirable stimulus would impact you in any environment.
Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]
As the first part of this tradeshow season comes to an end, we would like to thank all those customers and potential customers for spending time with us and supporting their local tire dealer association. If you have not done so yet, we encourage you all to get involved with your local association. It is a great way to network and find new and exciting products in the industry. Membership with most associations also includes benefits of technician training and many other services. If you are interested in what association is in your area, please contact us at (888) 449-8473 and we will be happy to put you in touch with them. So thank you all again, and we hope to see you and many new faces next year!
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