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First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume V)

August 30th, 2010

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume V)

August 30th, 2010

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Posted in: Marketing, TCS News
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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

Contact Us

TCS Technologies, a LeadVenture Company
26600 SW Parkway Ave.
Suite 400
Portland, OR 97070
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(P) - 888-449-8473
(F) - 888-338-8473
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