TCS Technologies reports their tire dealer websites’ online sales in August saw the highest level growth of this year compared to any month ever, recording a huge 24% jump in August and a 16% increase in July 2012.
At the ITEC conference today in Cleveland, Ohio, TCS Technologies announced that its’ tire dealer retail websites are boosting online sales and conversions with recent upgrades, which help tire dealers engage consumers in highly relevant, interactive websites across digital, social, mobile and traditional marketing channels. TCS’ strong initiative to engage consumers to do more than research online has helped its dealers strengthen opportunities to capture the sale and realize a 24 percent growth in online sales.
The industry leader in providing websites that sell tires, schedule appointments and capture consumers, TCS’ success is the result of a plan to broaden its business focus beyond researching tires and auto services online. Specifically, the web applications provider looked to place more emphasis on driving repeat business, better user experience and streamlined consumer purchasing experience.
Among the new features that can be directly attributed to the huge growth in online sales include a redesigned checkout process, a new tire search by category that consumers find extremely easy to navigate, a tire finder Facebook application and a mobile tire search and catalog. Implementation of Search Engine Optimization strategies which rapidly moved sites towards the top of rankings was a large factor in the increases in online purchases, quote requests and appointments scheduled.
These new features are a direct result of TCS research. For more than a year, TCS has been analyzing both e-commerce and non e-commerce websites and applications provided to their dealers. As a result of this research, TCS has been able to mine the large volume of data it collects, analyze customer behavior (e.g. How are customers shopping? Are they using computers, mobile devices or shopping at a physical location showroom? What causes a consumer to convert online?) and personalize communications. With this business intelligence, TCS has quickly identified new sources of contact to the consumer which converts shoppers to buyers, creates appropriate customer incentive initiatives and deploys more effective marketing and communications strategies; with each having a direct and immediate impact on online and offline sales. The trend to put tire pricing online is rapidly increasing which in turn is increasing the sites selling tires online.
TCS reports an 18 percent increase in the amount of visitors coming to their websites in third quarter 2012 compared to second quarter 2012. Additionally, their data is showing consumers are coming to the sites to purchase or schedule – not just research. “The increase in visits to our sites is due to both our search engine optimization strategies which place our sites at the top of results for the keywords which converting consumers are using as well as it is clearly being driven by a change in consumers’ shopping behavior and how and when they engage with brands. Retailers that focus on optimizing their websites for this new breed of shopper will, no doubt reap the benefits of their investment.” stated Marek Cerny, TCS Director of Retail Web Applications. “Google makes nearly monthly changes to its algorithms which determine which sites appear at the top of search results. TCS continuously makes significant investments to stay on top of these changes and implement new features and SEO tactics which are paying off for our dealers who reap the benefits of these monthly double digit increases in both traffic and online conversions.”
“Posting prices online and actually selling tires through your website is going to continue to become more and more mainstream within the tire industry.” says Barry Reese President of TCS. “Those that get on board, or at least build sites with that end functionality in mind for the future, will reap the long term revenue benefits of staying ahead of their competition. Online purchases are increasing dramatically across the board and TCS is committed to staying ahead of the curve in providing dealers with the products to give consumers the buying opportunity where they want it – a traditional website, a mobile device or a social network.”
About TCS Technologies:
TCS Technologies, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base, which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business. TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.