First Impressions Are Lasting Impressions (Volume V)

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct them to your website. It is important to have an easy to remember web address since they are not always able to stop and write it down.

Another benefit of advertising your tire business on the radio is your tire dealership can become comparable to larger competitor’s ads, since there is no cost of competing visually with them, such as with television ads.

To be continued…