Employing an SEO strategy for your website isn’t just a good idea; it’s crucial to staying on top of consumer trends. Even if you already have a pretty good idea of what your customers are searching for, SEO ensures you’re staying relevant to any modifications in their search queries.
With summer well under way, many Americans are planning to embark on (or are returning from) annual road trips, and that means their vehicles will need maintenance and tire services. With a well-planned SEO strategy, you can connect with consumers who are looking for the exact tire brands and auto services you provide.
While keywords make up the foundation of SEO, your ultimate goal should be to focus on the quality of each word versus stuffing your site with keywords. Afterall, general keywords such as “tire shop” and “car repair” may not be powerful enough to get your website noticed, especially if you’re competing with other local businesses. Instead, these generic terms should serve as a base to build up a list of longer, more targeted and more powerful keywords that relate specifically to your business. As an example, these might look like “wheel rims in vancouver wa” or “all season michelin tires augusta ga.”
Your website content is about more than just keywords; it should address buyer interests and home in on the value of your services. Do you carry the largest selection of tire brands or offer a niche service that is uncommon in your area? Create webpage and blog content that spotlights your unique brand offerings and details how your shop is value-driven and budget-conscious.
What if your team is stretched thin already and doesn’t have the bandwidth to create brand-new copy? Look for opportunities to repurpose content and enhance its value. Does your blog have older posts that need updated statistics or graphics? Do the videos and photos on your service pages need fresh keyword tags? Could you add more depth to your service pages? Because SEO is always changing, your website can always benefit from optimization.
Finally, make sure every webpage features a clear call-to-action to keep your website visitors progressing onward. Request a Quote, Call Today and Schedule an Appointment are all viable options.
In 2022, 63% of online searches are performed from a mobile device1. This has led search engines to adopt mobile-first indexing, which means they crawl your mobile site for information rather than your desktop version. Optimizing your site for mobile means focusing on the responsiveness of the design, the speed of the page load time and the efficacy of your local SEO. It also means ensuring your content is easy to read on any screen size.
What is link-building? It’s a handy SEO strategy that’s been around for at least a decade, and it’s used to drive traffic from other sites to yours. Keep your link-building ethical by only selecting links that are good-quality, else you run the risk of a search engine penalty. Here are some tips for choosing reputable links:
Maintaining an effective SEO strategy is an ongoing endeavor, but it’s well-worth the effort as we start to wrap up summer and progress into the winterization season. While it may seem the best solution is to fill your copy with popular keywords, the most sustainable strategy is to create value-driven content that’s reliable, informative and centered around search queries for your specific offerings.
Are you interested in a more in-depth look at your website’s SEO? Connect with TCS’ digital marketing experts today for a complimentary analysis!
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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