TV commercials are a very powerful medium when presenting your business to the public. The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation. Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc. Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.
If your ad pictures your place of business, it should have both an inviting and appropriate, appearance. If included, the product line should be prominently displayed, systematically organized, and eye-appealing. Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.
Last, but not least, the purchase of air time is a very critical element, due to air time, and the broadcasting network.
To be continued…