Customers Surveys Identify Areas of Improvement

I am sure that you have all heard the saying “The Little Things Add Up”.  No matter what area of life you think about this saying holds true.  Customer service is no exception.

Most of your customers can go to any number of tire shops, but why do they choose you?  If you were to ask your customers why they keep coming back most of the time you would not be given the answer you expected.  Usually it is something small and might be something that has slipped your attention.

The best way to find out if your customers are happy is to ask them. Incorporating customer surveys into your marketing efforts is a great way to identify the areas you are doing well in and also the areas you need to improve.

There are many ways to survey your customers. You can:

• Create an anonymous survey and offer it to your customer once the service has been completed
• Call them after the visit and ask them the survey questions
• Mail/email a survey to them

The best time to do a customer survey is when the visit is fresh in their minds. If you wait too long they may have forgotten some details and give you less accurate answers.

Don’t forget the most important part of doing a survey is what you do with the answers. Use this information to correct any issues you find and also to encourage and show your appreciation to your employees for all of the positive feedback you receive.

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