Generate Sales Leads Through Your Facebook Business Page

Dealers who want to connect with qualified online leads can do so with an active Facebook business page. Why? Because Facebook is one of the most heavily trafficked social media platforms, and it offers valuable targeting capabilities for businesses.

Let’s quickly cover the necessities of a Facebook business page:

• Contact information and address
• Good-quality images for your page banner and profile picture
• Regular content updates (ie, posts)

Once your page is equipped with the basics, you can turn your attention to the more advanced – yet still easy to achieve – strategies for getting more out of your Facebook page.

Invite Followers

When you set up your Facebook page, you will receive a prompt to invite other users to “follow” your page so that your posts appear in their timeline. Start by inviting current customers and prospects who have shown interest in your store (if you have their contact information). The manager of the page can also invite their Facebook friends, though we only recommend this if these connections are already involved or interested in the tire industry.

Pin Posts

A few years ago, Facebook launched a feature that lets you pin your best posts at the top of your page. For example, if you are running a month-long sale or giveaway that’s getting a lot of interaction on Facebook, you can pin that post at the top of your page until the promotion ends. This won’t affect your daily posts at all, as these will appear below the pinned post.

Make Your Facebook Content Exclusive

Entice your followers to engage with your Facebook page by giving them special treatment. Post exclusive offers and information only on Facebook, such as weekend flash sales or “like and share our page for a free oil change.” Providing your followers with special access will generate excitement as well as encourage them to spread the word to their social circles.

Use Facebook Ads

Facebook makes it easy to run ads that increase brand awareness and engagement for your dealership. The purpose of Facebook Ads is to target specific actions – such as generating more pages “likes” or website clicks – through goal-oriented posts. You can establish an advertising budget that fits your marketing allowance and then choose the parameters for your audience (for example, Facebook users who follow other tire and wheel accounts). Facebook maximizes your audience reach to turn more views into conversions.

For the most part, Facebook’s business services are free of charge, and you'll find that the tools that require a cost (such as Facebook Ads) are worth the investment. Facebook provides businesses with immense reach and lead generation potential through organic and paid strategies. By giving your dealership’s Facebook page some necessary attention and support, you can maximize your online sales leads.

For more tips on making the most of your Facebook business page, connect with TCS today!