Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off. The good news is, this medium of marketing is very well accepted by consumers. Now there is a truly viable way to interact socially with your buyers outside of them coming into the store; and consumers are more motivated than ever to share their experiences. With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value your customers by joining the conversation and making it right.
So, good service + good social media feedback = more customers
To learn more about steps to ensure a positive experience with social media, read the following article published by Modern Tire Dealer: http://www.moderntiredealer.com/Article/Story/2010/07/Keep-the-social-in-social-media.aspx