Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Now that the New Year is here you may be have your 2010 marketing plan on your mind.  We hope that internet marketing is part of that plan and social media is on the top of that list.  Social media will have many positive effects on your marketing strategy from improved customer service to getting your website showing up higher on Google search results.

If you have not setup any social media accounts and the word Facebook makes your head spin, do not worry, in the next few weeks we will be releasing our Social Media resource center that will help you get accounts such as Twitter setup.

For those that are tweeting or want to learn more about tweeting; here are a few of our Twitter Dos and Don’ts for the tire and automotive industry.

1. Do post tweets often a few times a day is good and remember to space them through out the day.  Nobody likes a twitter pucker (someone that tweets 5 times back to back).  You can use applications such as Tweet Deck or Hoot ...[more]