Your website can reveal volumes of material to your customers and potential customers. Its content could distribute information on a multitude of topics. Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.
It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors. Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.
If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal. Logically, they will probably follow-up with a phone call or personal visit to your place of business.
To be continued…