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First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010


Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal visit to your place of business.

To be continued…

Posted in: Marketing, TCS News

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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Cookeville, TN 38506
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