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Social Media Marketing for Tire Companies

February 7th, 2012

social-media-marketing-tire-companiesA long time ago, in a galaxy far, far away…

Tire companies used phone books and flyers around town to bring customers into their local tire stores. They used radio announcements, pop-up ads on websites, direct mailers, and more!

Well guess what… if you’re interested in bringing your tire company to the next level; you have to become a social machine!  Now we’re not talking about the kind of machines you use in your shops to change tires, we’re talking about the machine you envision your company being.

Think of the Internet as just one BIG social network. There are literally millions of websites out there that allow all the millions of people online, to share their experiences, their stories, their thoughts, images, complaints, reviews, and more. Wouldn’t it be nice to have all those millions of people start sharing things about your tire company?

Of course the answer is YES! We all want to sell more tires and bring in more vehicles to service, but there is a right way to do it, and a wrong way. We’re here to show you the right way to utilize social media and sharing to bring potential customers to your website, and into your door.

Social Media Marketing is a well known term nowadays, and there are hundreds of websites that online marketers use to share information about a tire store. Things like promoting an auto repair service, tire coupons and even giveaways. The problem most business owners don’t seem to understand, is advertising a business is not like how it used to be. We don’t go onto Twitter and let the world know your company has a bunch of Goodyear Tires in stock. We go onto Twitter and let the world know that you’re the owner, and you just had a delivery of Goodyear Tires unloaded at your store.

People want to know what your doing, who you are, things that are happening, events, and ideas. Not that your tires are on sale. So to help everyone out, the marketing team over at TCS (Tire Company Solutions) has put together a fun whiteboard image explaining a few tips on how to properly post or share on a few socially oriented websites.

Check out the Social Media for Tire Companies whiteboard experience!


Tire Company Solutions is well known for providing social media marketing and SEO services to the auto industry. Give us a call at 888-449-8473 to discuss opportunities for your company or visit our website at

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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