(Cookeville, TN, February 22, 2012)
TCS Technologies, software and technology provider for the tire, automotive, and retread industry, announces the launch of mobile versions of their client’s retail websites and web applications; allowing easy access to the dealer’s website from a smartphone or tablet device. These mobile sites incorporate the main site’s content, yet emphasize the “go to” features consumers are accessing when surfing from their smartphone.
TCS decided to produce the mobile sites after research uncovered large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general. “We have closely watched the rapid growth of smartphone users accessing our dealer’s websites. On average 13% of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24%.” stated Marek Cerny, Product Manager of TCS’s retail web applications. In a recent study by Neilsen, as of Q4 2011, 46% of US mobile consumers had smartphones, and that figure is growing quickly. Mr. Cerny continued, “As we follow tire and consumer behavior on our sites we find the results in line with other industries who report consumers are mostly using a smartphone to find local information about the dealer, or in response to a local ad or promotion.”
TCS’s mobile optimized sites are automated, yet give the dealer control over the content presented on the mobile version of their website. Dealers were asking for control to be able to present special marketing messages to consumers like, “Use your mobile device to present one of the savings listed below.” However, they also wanted the content from the website to auto-populate to their mobile optimized site. TCS mobile sites provide both automated and dealer generated content delivery to each smartphone friendly web page.
TCS CEO Barry Reese remarked, “The addition of mobile enabled sites is all part of TCS’s ongoing commitment to providing a total technology solution to tire and automotive services dealers; equipping them with every tool needed to drive more sales and provide superior customer service. With all research indicating the trend with smartphones is rapidly growing, we are committed to investing in our technologies to provide our customers every resource needed to be superior to their competition.”
TCS’s existing mobile optimized sites include a quote request form, a locations page with one-touch contact to the location, including mapping to the location, an auto populated promotions page, a services page, a contact form and a page highlighting the products carried by the dealer. Dealers who sell tires online will also find a mobile friendly shopping cart feature to help drive complete tire sales from a smartphone. To access one of the TCS mobile optimized sites, visit www.boydstire.com from a smartphone or tablet. Interested dealers should contact TCS at their website www.tcstire.com or 888-449-8473.
About TCS Technologies:
Tire Company Solutions, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, support and consulting services to tire companies across the US and Canada. TCS has built a product base which continues to prove itself as a revenue increasing, business streamlining asset to any size tire business. TCS has tools unmatched in the industry, and customization within each of its products to cater to the way tire and service dealers do business. TCS’s home office is located outside Nashville, TN with a second location in Salt Lake City, UT.