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The Increasing Influence of the Customer Experience and the Internet

December 1st, 2009

The internet is continuously making it easier to both access, and promulgate information.  The costs of communicating and sharing one’s ideas, thoughts, feelings, opinions, and experiences have never been lower; all that’s required is desire, a computer, and an internet connection.  And with further advances in communication technology, this trend is only likely to continue. 

The good news is that it’s easier for your customers to share their opinions about your business, products, and services with others than ever before.  A happy customer is not only likely to be a repeat customer, but if happy enough, they’ll probably tell others, and generate new business for you in the process. 

The bad news is an unhappy customer will likely not return, but they can (and if unhappy enough, WILL) share their experience with others, and in doing so, either persuade current customers to stop giving you their business, or convince people that have never patronized your business, to never start.

To illustrate this, here’s a video found on YouTube; it’s about an incident which in the past, perhaps only a handful of people would’ve known about, but due to the internet and social media, already more than 6,000,000+ do:

Youtube – United Breaks Guitars

Posted in: Marketing, TCS News

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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