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First Impressions Are Lasting Impressions (Volume IV)

May 28th, 2010

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

Posted in: Marketing, TCS News

Love Can Build a Bridge – But can it sell tires?

May 21st, 2010

Wynona_Dunlop_and_KyleDid anyone see Wynona selling tires on the CBS show “I Get That A Lot”?  This week Wynona appeared as a tire salesman to 25 or so customers at Dunlap and Kyle’s Columbia, TN, Gateway Tire location. Columbia resident Lee Hooks entered the store to see about getting a leak fixed, “My initial reaction was ‘Wow, this lady has really red hair, and she has a lot of makeup on to be working at a tire store,’” stated Hooks. “I told her I had a slow leak and she tried to sell me four new tires,” stated Hooks.  You go girl!  Teach us how it is done.  To see more on the show which recently aired, visit:

http://www.cbs.com/specials/i_get_that_a_lot/video/index.p ...[more]

Posted in: TCS News

The Hunt Stops Here

May 19th, 2010

Network-tires-250TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires.  By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you.  Not only does it locate the tire, it also ships directly to your location.  Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry!  To read the full article, click here:  http://www.tirehunter.com/TireHunter%20PR.pdf

Posted in: TCS News, Web Power

First Impressions Are Lasting Impressions (Volume III)

May 14th, 2010

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circ ...[more]

Posted in: Marketing, TCS News

Making the Most of Your Tire Power Software – Column Sorting in ‘View Today’s Activities’

May 12th, 2010

The ‘View Today’s Activities’ window is the primary method of managing your day-to-day customer transactions.  It gives you easy access to all Quotes, open Work Orders, current Website Orders, today’s Invoices, and today’s Payments.  This window is the most used window in the software, so because of that fact, we are constantly trying to make the window better and more efficient.  A new bonus feature on this window is the ability to now sort by the column header.  For example, during a busy day, you may have many open work orders pile up under the ‘Work Orders’ tab.  When the list grows too long, this makes finding a specific customer’s open work order difficult.  Now, simply double-click on the column header ‘Customer’ to sort by the customer’s name.  Your customers are now sorted by name, so this makes finding the customer’s name a snap.  Give this tip a try the next time you need to find a customer’s transaction quickly, so yo ...[more]

Tire Estimator

May 6th, 2010

One of the many powerful tools inside of Tire Power software’s point-of-sale is the “Tire Estimator” tool.  This feature allows you to quickly and easily give a customer who is either on the phone or in front of you a “4 and out the door” price on tires.  From here you can create a quote, work order or invoice in one simple step by using one of the buttons at the bottom left of the window. Depending on what type of business you are (retail vs. wholesale for example) there are different ways you will want to setup the “Tire Estimator” to work for you. There are several options to consider when setting this tool up. For example the default price class, tax group and package which will be used.

Tire_Estimator
For the wholesale tire locations who don’t normally install tires, t ...[more]

First Impressions Are Lasting Impressions (Volume II)

May 4th, 2010

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

Posted in: Marketing, TCS News

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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