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Software, Websites, and Marketing for Tire and Auto Repair Shops

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Do you feel the NEED FOR SPEED?

November 30th, 2009

The phrase doesn’t always mean “low profile tires”.  In business software this refers to the time it takes to get the data you request to your screen. This is a key factor in customer satisfaction, as well as your satisfaction with Tire Power desktop software or our ePower websites from Tire Company Solutions.

So how can you as a end-user, get the best results? 

First a bit of background, after 25 plus + years in SQL databases, what worked years ago still works today, and will work in the future; “Be as specific as you can!”.

When you search for a product, part or name, the more information you provide the faster the information or data can be found; for example when searching for a name:

  1. Entering “S” will search for all names starting with S.
  2. Using “ST” will be faster as it will find only those with ST
  3. Using “STA” will be the fastest to gain what you’re looking for.

Using a ...[more]

Posted in: TCS News

Code hits the Road

November 27th, 2009

Programming applications and modules for the tire and automotive industry keeps me familiar with all the specifications and options for tires, wheels, and other special equipment. Attending trade shows like SEMA is great because I get to see the products that my projects help to move through the market. Here are a few favorites of pictures I took:

Beautiful painted flames – and whitewalls!

Check out the sweet tires on this mini. I’d love to ...[more]

Posted in: TCS News

Do you know your competition … Because they know you!

November 24th, 2009

To succeed, you must know the market you are a part of. Part of that market is your competition. Do you truly know how you stack up against them? Knowing your competition should be a key ingredient of your market strategy. Most think of “knowing” their competition simply as “I sell x tire for this price and they sell the same tire for that price.” While price shopping is necessary, it should only be a portion of your overall strategy. Below are some questions to ask yourself before you feel comfortable that you “know” your competition.

  • What services are offered by your competitors that you don’t offer? Are you and your employees as well qualified to serve as specialists or customer problem-solvers as your competitor?
  • ...[more]
Posted in: Marketing, TCS News

The key to growing a business – great people!

November 23rd, 2009

I just spent a great business building week at SEMA.  We had more interest than ever before in our suite of solutions and in just the few days since we have been back, have already brought on many new customers due to the great efforts of our staff.

I was reminded at SEMA how having the right people on board is the surest way of growing into a GREAT company.  As I saw how much potential business is closer to becoming a customer of ours through the great efforts of everyone with TCS, I also witnessed something different happening in many other booths.  Employees sitting at the back of their booth, not actively talking to potential customers as they lingered or stopped, preferring to let displays, posters, and “rented” booth personnel handle the important relationship building aspect SEMA week provides.

In a day and age where there is more competition than ever before, it is your employees that will determine success or failure.  Spending the time to get the righ ...[more]

Posted in: Marketing, TCS News

Customer Satisfaction & Communication = Customer Retention & Loyalty

November 18th, 2009

We all know it is easier and cheaper to retain a customer than it is to acquire new ones. Customer loyalty is a direct result of your company’s customer service and overall marketing efforts.

The key to retention is “Customer Satisfaction”

satisfactionA dis-satisfied customer becomes a liability. Not only are they not going to purchase from you again, they may go out and say negative things about your company.

If you have a problem, deal with it right away. You will gain more respect from your customers than a company that is slow to react. Building a life-long customer increases the reputation of your company and attracts new customers through word-of-mouth.

 Remember, if you do not look after your customers someone else will.


Posted in: Marketing, TCS News

Growing & Strengthening Your Brand

November 16th, 2009

Part I:  Updating Your Logo

On the internet image is everything:  The web is a truly visual experience.  The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole.  One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website.  The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression.  This is an important element of building a lasting business relationship and ultimately greater success for you.

A good logo is a key element of your business’ presence.  It conveys information about your business on an almost subconscious level.  If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]

Posted in: Marketing, TCS News

More SEMA Pictures

November 12th, 2009


Posted in: TCS News

TCS Booth pictures from SEMA

November 12th, 2009


Posted in: TCS News

New addition to the TCS Family

November 11th, 2009

Stephen Haney has been hired as a Customer Relations Representative and is the newest member of the TCS family. Stephen is a Cookeville native and holds a B.S. from Tennessee Technological University and an M.B.A. from the University of Phoenix. His professional background has been primarily within the healthcare industry. Stephen comes to TCS from Cookeville Regional Medical Center (CRMC) where he was a manager within the patient registration department and most recently was the credentialing coordinator for the medical staff. In addition, upon completing his M.B.A. Stephen was selected for a one-year healthcare executive internship within the administration department at CRMC. His professional experience has shown strong leadership and problem solving skills accompanied with a passion for customer service, which is a great fit for his current position. He has demonstrated excellent research and analytical skills and abilities along with solid business acumen. Some of his other com ...[more]

Posted in: TCS News

Constantly moving forward!

November 10th, 2009

We had a great week at the SEMA SHOW and are even more excited about the coming year. Often we are referred to as the software company that is “Constantly moving forward” in the tire and automotive service industry. We are always out there looking for new technologies and listening to our customers feedback and with our retail websites and wholesale online ordering and our always advancing point-of-sale, inventory control and accounting software we are leading the industry in technologies.

TCS Booth 2

Posted in: TCS News
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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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3313 Williams Enterprise Dr.
Cookeville, TN 38506
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(P) - 888-449-8473
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