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Twitter, Facebook, Blogging- Is it right for my tire business?

September 29th, 2009

Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.

Businesses are realizing that social networking is not just a fad but the way to communicate with their customers today and in the future. Many companies in the industry have already recognized the need to be part of this growing network. The time is now to start building your networks and communicating with your customers.

Coming Soon: Free Do It Yourself Guide to Social Media Marketing

Check out these articles from TireBusiness.com 

Posted in: Marketing, TCS News

PAY-PER-CLICK ADVERTISING & WEB ANALYTICS

September 24th, 2009

It is critical to know what keywords work especially when using pay-per-click (PPC) advertising. You must do your homework and remember there are many tools out there for researching keywords and setting up web analytics on your site that are indispensable.

Check out Using Google Analytics To Identify Performing Keywords

Posted in: Marketing, TCS News

SEMA Webinar on Website Design Basics

September 23rd, 2009

At TCS we make it vitally important that we keep our team and our clients up-to-date on industry news and business management practices. We have a stack 2 feet high of all the industry magazines like Tire Review that I am always resourcing.

This is why I am happy that tomorrow I will be attending one of SEMA’s educational webinars that is dedicated to website design. Being a website expert the information will not be new to me; however, I am looking forward to it so that I can share the information they discuss with our clients.

I will post a recap of what I learn after the webinar, and I encourage any SEMA attendees to sign up to get the information first hand.

Posted in: Marketing, TCS News

How To: Add your email account to Outlook

September 18th, 2009

You can setup a POP account in any email client such as Outlook or Thunderbird.  Following are the settings you need to use to do so:

  • Incoming Mail Server: pop.thirstypixel.com
  • Outgoing Mail Server: smtp.thirstypixel.com
  • Username: your email address (e.g. bob@mydomain.com)
  • Password: use the password you setup when creating your account

Authentication is required so on the E-mail Accounts page, click “More Setting” to open the “Internet E-mail Settings” window.  Click on the “Outgoing Server” tab and check the box for “My outgoing server (SMTP) requires authentication”.  Click OK and finish the setup.

Here is a PDF with screenshots of the setup in Outlook.

Posted in: TCS News

How To: Create New Email Accounts

September 18th, 2009

As part of the website package each clients get a setup of email accounts.  You can create new account or manage the password and forwarding features using the Email Administration Site.  When your site was launched you received an email with the User Account Name and Password.  Use this information to login.Email - add new1

To create new accounts:

  1. Click On “New Email Account” under Quick Links
  2. On the following page you will fill out the form and click on “Add” to add the email account.
  3. You will be redirected the the list of email addresses for your account where you can add more accounts by clicking on “Create Email Account” in the lower right of the page.

What is a “C ...[more]

Posted in: TCS News

The Inside Lane Has Arrived

September 17th, 2009

The Inside Lane is officially on the information superhighway. This blog allows TCS to continue its commitment to offer its customers the tools that help them grow while providing first-class customer service. The Inside Lane will provide a variety of information such as:

  • Automotive Industry News
  • Search Marketing and SEO Advice
  • Tips and Tricks on the Tire Power software
  • Step-by-Step instructions on common support requests
  • How To Videos
  • News about TCS and its Affiliates

You may even get a taste of the lighthearted corporate culture that is TCS. Everyone at TCS is a contributor to the Inside Lane so you will get insight from Support, Marketing, Sales and even the President.

We look forward to hearing your comments and suggestions, and don’t forget to follow us on Twitter.

Tags: TCS News, Blog, Update
Posted in: TCS News

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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