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First Impressions Are Lasting Impressions (Volume V)

August 30th, 2010


One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Posted in: Marketing, TCS News

Give me a Break!

August 18th, 2010

We all have those days at work when we stop and wonder what the heck we’re doing, if we’re doing it well, and why are we doing it anyway.

It is these times when you need to take a break!

Taking a break is one way to release the pressure and get back in it. Some companies even provide game rooms where you can play darts, ping pong or just sit out at the picnic table and do a crossword puzzle.

Does this encourage people to slack off?

I don’t think so. It lets the employees know that the company understands that we are not robots and that we do better quality work when we have breaks. It also encourages team building and can be sold to new employees as a benefit to work here.  If your company doesn’t provide such a thing, maybe you can plan to spend some time taking a walk — even a half hour — or just take the time to crack a few jokes with your coworkers, this is a favorite of ours at TCS; anyth ...[more]

Posted in: TCS News

Hesitant of Social Media?

August 16th, 2010

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Posted in: Marketing, TCS News

TCS’s very own Bethany Paschal wins TTDA 2010 Scholarship

August 10th, 2010

This weekend at the Tennessee Tire Dealers Association’s annual convention and tradeshow held at the Nashville Downtown Hilton, TCS’s very own Bethany Paschal was one of two recipients of the 2010 TTDA Scholarship. Bethany is the daughter of Glenn Paschal, senior programmer at TCS.

bethanyGraduating with a 3.88 GPA and ranked 4th in her class at Monterey High, Bethany plans to attend Tennessee Tech University this fall and has declared premed as her major. Honors, AP and College Placement courses were just a small piece of Bethany’s vita while attending Monterey High. She also participated in some capacity over the last 3 years in over 21 volunteer/non for profit organizations, 11 ...[more]

Posted in: TCS News

Congratulations to Bill Snelson and Lakeway Tire

August 5th, 2010

Blog_BillWe would like to take a minute to congratulate one of our customers. Recently the 2010 Texas Tire Dealer of the Year award was given at the TTDA show held in Fort Worth, Texas. “This award recognizes a Texas tire dealer for their commitment and service to the tire industry in Texas and their community,” as stated by Bonnie Moreland, TTDA Past President and former recipient.  Moreland goes on to say, “We are fortunate in Texas to have several tire dealers who have demonstrated a strong dedication to the Tire Industry. However, Bill Snelson truly exemplifies what this award is all about.”  TCS could not agree more! Thank you Bill for your dedication and over 30 years of service to the tire industry. It is an honor to work by your side.

Posted in: TCS News

Turning Paper to Profit

August 4th, 2010

Many tire dealers are still doing invoicing, inventory management and accounting without the use of a point of sale complete business management software solution.  Changing to a POS can be frightening and overwhelming; with the option to implement a POS not even considered due to the perception of a non revenue cost item. Based upon our customer input and the personal experience of the people on our staff, we know you can turn your paper into profit.

Consider this.  I believe the most important reason for you to invest in Tire Power, our complete business management software solution, is Control! With Tire Power you have complete control of your:

  • Invoicing (no missed transaction details $$$)
  • Inventory Management (know inventory levels instantly and create work orders in seconds $$$)
  • Accounting (real time GL transactions, receivables and payables $$$)

For many, justifying the cost of a point of sale software solution is shut down ...[more]


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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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Cookeville, TN 38506
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