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First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010


TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

One of those Days…

September 2nd, 2010

funny_monkey_picturesDo you know those days where you are at your wits end, everything seems to be going against you, and it just takes one act of reverse brilliance to bring a smile to your face and turn it all around? This is a true story. The names have been changed to protect the … let’s just leave it at that.

If you have ever changed a truck tire or been in a shop that does, you know what a Tire Cage is. For those that don’t, it is a safety cage for dismounting truck tires from their rims. Truck tires are inflated to lethal pressures, and if one explodes while dismounting, serious injury can occur. The idea with the cage is if the tire explodes inside the cage, the cage catches the shrapnel and injury is avoided.

I was working in a retread shop and we had just hired this guy for basic tire changing duties. His claim was x man ...[more]

Posted in: TCS News


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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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