TCS, a software and internet marketing provider in the tire and auto service industry, is helping its customers define their online goals to include all aspects of internet marketing. Dealers who embrace social media along with their website see positive results from long-term social strategies, according to data compiled by TCS. Tire dealers are using the new TCS “Like Us and Save” app to connect their website to their social experience in more ways than one. The app asks the user to ‘like’ the page and in return the new fan is presented a fan exclusive offer. TCS works with its dealers to change the offer monthly or quarterly and track the in-store conversions compared to the amount of new fans derived from the app.