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First Impressions Are Lasting Impressions (Volume I)

April 28th, 2010

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Posted in: Marketing, TCS News

Tradeshow season at a close …

April 26th, 2010

As the first part of this tradeshow season comes to an end, we would like to thank all those customers and potential customers for spending time with us and supporting their local tire dealer association. If you have not done so yet, we encourage you all to get involved with your local association. It is a great way to network and find new and exciting products in the industry. Membership with most associations also includes benefits of technician training and many other services. If you are interested in what association is in your area, please contact us at (888) 449-8473 and we will be happy to put you in touch with them.  So thank you all again, and we hope to see you and many new faces next year!

Posted in: TCS News

Determining Color Readability and Viability

April 23rd, 2010

If you are a developer (like me), have you ever wondered how to determine if the color set you are using on your web page or in your software is a good choice?  After all, there are lots of things to consider.  Color makes what you present “eye catching”, and can boost the enthusiasm of your target audience.  It can attract attention to an important area, or help distinguish regions of information.

On the downside, the wrong color choices can make your information displeasing, hard to read, and actually discourage readers.  Also, colors which may look really good, can be near impossible to distinguish by individuals with varying degrees of colorblindness.

So, how do we make sure the colors we have chosen do not do the exact opposite of what we want?

The answer, at least for text, is some math.  There are 2 methods to test a color combination, the first being the older AERT algorithms proposed by W3C, and the second being the Luminosity Contrast ...[more]

Posted in: TCS News

Backups… are they really that important?

April 21st, 2010

If you were to turn back the hands of time and bring the clock back to the late 80’s and early 90’s, we would agree a backup consisted in most cases of a small thin plastic square which was inserted into an equally thin slot, which after a few minutes would allow you to save data.  These plastic squares of storage, also known as floppy’s, are now but extinct and have been replaced with devices which hold hundreds, thousands, or even millions of files.  Now, what’s the point of the remembering the golden years of the floppy?  Simply because it reminds us that backing up and saving our data was important then, and it’s even more important today.  With technology taking bigger and bigger leaps every year, our dependency on computers grow with every leap.  This means our data becomes more of  a priceless possession than just a simple file saved on a hard drive.  If your server were to crash, if a thief broke in and stole your computer, if a fire broke out in the middle ...[more]

Posted in: TCS News

What is Permission Marketing?

April 13th, 2010

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Leverage Promotions to encourage return visits to your website

April 6th, 2010

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

  • Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back
  • Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”
  • Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button
  • Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]

Tire Crafts: The TCS Mobile

April 2nd, 2010

TCS Mobile papercraft
Hey Kids!

Create your very own TCS Mobile paper craft. It’s easy and fun! Materials needed: A printer and a piece of paper or cardstock, markers or crayons, scissors and glue.
  • Print out the design by clicking on the image below then choosing “print” from your web browser’s File menu.tsc-mobile
  • Color the print-out with your favorite colors or designs.
  • Cut out the TCS Mobile template along the ...[more]
Posted in: TCS News


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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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3313 Williams Enterprise Dr.
Cookeville, TN 38506
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(P) - 888-449-8473
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