One of the most commonly used windows, and most powerful in Tire Power, is the ‘Search Inventory’ window. But do you truly know all of the things this window can do for you? Did you know you can…
16 Million Consumers shopped for tires in the month of Feb on Google Alone!
Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google! Did they find you? If so, did they actually shop your virtual store enough to request a quote or make a purchase? It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.
Take the quiz:
16 Million Consumers shopped for tires in the month of Feb on Google Alone!
Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google! Did they find you? If so, did they actually shop your virtual store enough to request a quote or make a purchase? It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.
Take the quiz:
NEWSPAPER ADS
Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet. There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.
A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers. An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety. Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.
Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media. Results are also ext ...[more]
NEWSPAPER ADS
Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet. There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.
A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers. An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety. Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.
Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media. Results are also ext ...[more]
Did anyone see Wynona selling tires on the CBS show “I Get That A Lot”? This week Wynona appeared as a tire salesman to 25 or so customers at Dunlap and Kyle’s Columbia, TN, Gateway Tire location. Columbia resident Lee Hooks entered the store to see about getting a leak fixed, “My initial reaction was ‘Wow, this lady has really red hair, and she has a lot of makeup on to be working at a tire store,’” stated Hooks. “I told her I had a slow leak and she tried to sell me four new tires,” stated Hooks. You go girl! Teach us how it is done. To see more on the show which recently aired, visit:
http://www.cbs.com/specials/i_get_that_a_lot/video/index.p ...[more]
Did anyone see Wynona selling tires on the CBS show “I Get That A Lot”? This week Wynona appeared as a tire salesman to 25 or so customers at Dunlap and Kyle’s Columbia, TN, Gateway Tire location. Columbia resident Lee Hooks entered the store to see about getting a leak fixed, “My initial reaction was ‘Wow, this lady has really red hair, and she has a lot of makeup on to be working at a tire store,’” stated Hooks. “I told her I had a slow leak and she tried to sell me four new tires,” stated Hooks. You go girl! Teach us how it is done. To see more on the show which recently aired, visit:
http://www.cbs.com/specials/i_get_that_a_lot/video/index.p ...[more]
TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires. By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you. Not only does it locate the tire, it also ships directly to your location. Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry! To read the full article, click here: http://www.tirehunter.com/TireHunter%20PR.pdf
TCS customer, Network Tire Inc., based in Chalfont, PA has just launched TireHunter.com – a website to assist tire retailers, wholesalers and consumers in finding those hard to find tires. By filling out a simple web form with the details of the hard to find tire, TireHunter.com does all the work for you. Not only does it locate the tire, it also ships directly to your location. Congratulations to Andy and Lisa for a successful launch and a much needed creative solution for the industry! To read the full article, click here: http://www.tirehunter.com/TireHunter%20PR.pdf
CIRCULARS
The use of circulars can provide a relatively inexpensive medium to promote your business. They are sometimes referred to as flyers, inserts, stuffers, and door-hangers. As a rule, they are utilized when targeting a specific group or geographical area.
When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services. Often, that may even be another business in a related field. The use of flyers works especially well for promotions and special occasions. In this respect, they are usually placed as inserts in a variety of publications. If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home. The inclusion of a coupon on any of the above provides additional incentive.
The appropriate use of circ ...[more]
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About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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