Request a Demo Request a Demo

Technology Done the Right Way

Software, Websites, and Marketing for Tire and Auto Repair Shops

Call 888-449-8473 and get started today!

See our plan to grow your business... In Action! Request a Demo!

First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VII)

October 14th, 2010

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume VI)

September 7th, 2010

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume V)

August 30th, 2010

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume V)

August 30th, 2010

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Posted in: Marketing, TCS News

Hesitant of Social Media?

August 16th, 2010

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Posted in: Marketing, TCS News

Hesitant of Social Media?

August 16th, 2010

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Posted in: Marketing, TCS News

Tradehsows = Better Business!

July 23rd, 2010

How many times has your company sent you to a tradeshow? Have you gone in the past only to return feeling it was a waste of time and money? Were you prepared to be an attendee? Getting the most from a trade show requires careful preparation. These simple steps will aid you in preparing to get the most from the shows you attend.

  1. Before the Show: Make a list of goals to achieve while at the show; both company and personal. Include in those goals the booths you want to visit and the appropriate time you will require at each booth. Then decide who will be visiting those booths if more than one of your employees will be attending the show.
  2. During the Show: On arrival to the show, re-plan and then stick to your plans. Did any exhibitors not show? Are there others there you did not originally know would be in attendance? Make time to visit them as well. Finding maps of the floor and knowing show hours will aid in achieving your goals ...[more]
Posted in: Marketing, TCS News

Tradehsows = Better Business!

July 23rd, 2010

How many times has your company sent you to a tradeshow? Have you gone in the past only to return feeling it was a waste of time and money? Were you prepared to be an attendee? Getting the most from a trade show requires careful preparation. These simple steps will aid you in preparing to get the most from the shows you attend.

  1. Before the Show: Make a list of goals to achieve while at the show; both company and personal. Include in those goals the booths you want to visit and the appropriate time you will require at each booth. Then decide who will be visiting those booths if more than one of your employees will be attending the show.
  2. During the Show: On arrival to the show, re-plan and then stick to your plans. Did any exhibitors not show? Are there others there you did not originally know would be in attendance? Make time to visit them as well. Finding maps of the floor and knowing show hours will aid in achieving your goals ...[more]
Posted in: Marketing, TCS News
<< Previous 1234567 Next >>

Tags

Press Releases TCS News ePower sell tires online tire wholesale website Marketing Web Power tire and automotive service website tire business marketing tire dealer promotions brand marketing branding Social media social media tire business customer marketing facebook tire dealer customer satisfaction customer surveys advertisement tire dealer marketing advertising ecommerce search engine optimization tire dealer website tire shopping website web design ITEC SEMA SEMA Show tire industry trade show tire industry news automotive service mobile website mobile tire sites mobile tire website tire dealer websites retread software retreading tire core software Tire Power Software tire business website tire company solutions growing spanish support tire industry point-of-sale tire industry spanish massive software giveaway tire dealer point-of-sale tire inventory management tire inventory software online catalog tire dealer ecommerce tire shop website social media marketing tire dealer facebook twitter tire dealer social media web development tire business software tire shop POS tpms tire business online tire dealer merchant services Carfax Integration Tire dealer POS facebook tire app facebook tire shopping tire facebook app tire store smm tire store social media marketing TC-Tread Track Tire Core mobile website design tire app tire catalog tire search applications blacks tire tcs customers tcs tire tire software tire website tcs reviews TCS SEO tcs websites tire company solutions tire store seo company tire store web design tire business economy tire dealer stimulus Blog Update tire dealer software tire POS customer history tire power Green Recycle Sandals Tire tire power reporting customer search color foreground background math aesthetic algorithm development application web software color website color tire estimator tire dealer location tire store promotion customer appreciation firefox internet browser search inventory four out the door tire dealer sales tools Tennessee Scrap Tire Update tire dealer association tire dealer event ttda meeting texas tire dealer association tire business tire dealer tire business management tire shop management tire business accounting tire business point of sale tire dealer customer service tire safety Florida auto service center McGee Auto Service & Tire McGeeAutoService.com Tire Business News Minute Trust in McGee to be gremlin free Employment Opportunity TCS TCS Facebook TCS SEO Services TCS Social Media Marketing TCS Social Media Marketing Services TCS Twitter TCS YouTube Tire Business Facebook ecommerce tire websites Edmunds.com independent tire dealers modern tire dealer Selling tires online walmart online tire sales seo Social SEO itd tire data tire data integration tire website design tire websites seo for tire companies seo services social media marketing tire companies tire company seo services internet business marketing tire store internet marketing tire store marketing retread plant software tire retread software digital marketing webinar Social Media Customer Success Customer Journey Online Experience Customer success

About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

Contact Us

TCS Technologies, a LeadVenture Company
26600 SW Parkway Ave.
Suite 400
Portland, OR 97070
View on map >>
(P) - 888-449-8473
(F) - 888-338-8473
>>