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First Impressions Are Lasting Impressions (Volume II)

May 4th, 2010

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume II)

May 4th, 2010

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume II)

May 4th, 2010

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume II)

May 4th, 2010

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume I)

April 28th, 2010

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume I)

April 28th, 2010

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume I)

April 28th, 2010

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Posted in: Marketing, TCS News

First Impressions Are Lasting Impressions (Volume I)

April 28th, 2010

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Posted in: Marketing, TCS News

Growing & Strengthening Your Brand

November 16th, 2009

Part I:  Updating Your Logo

On the internet image is everything:  The web is a truly visual experience.  The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole.  One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website.  The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression.  This is an important element of building a lasting business relationship and ultimately greater success for you.

A good logo is a key element of your business’ presence.  It conveys information about your business on an almost subconscious level.  If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]

Posted in: Marketing, TCS News

Growing & Strengthening Your Brand

November 16th, 2009

Part I:  Updating Your Logo

On the internet image is everything:  The web is a truly visual experience.  The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole.  One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website.  The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression.  This is an important element of building a lasting business relationship and ultimately greater success for you.

A good logo is a key element of your business’ presence.  It conveys information about your business on an almost subconscious level.  If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]

Posted in: Marketing, TCS News
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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

Contact Us

TCS Technologies, a LeadVenture Company
26600 SW Parkway Ave.
Suite 400
Portland, OR 97070
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(P) - 888-449-8473
(F) - 888-338-8473
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