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Determining Color Readability and Viability

April 23rd, 2010

If you are a developer (like me), have you ever wondered how to determine if the color set you are using on your web page or in your software is a good choice?  After all, there are lots of things to consider.  Color makes what you present “eye catching”, and can boost the enthusiasm of your target audience.  It can attract attention to an important area, or help distinguish regions of information.

On the downside, the wrong color choices can make your information displeasing, hard to read, and actually discourage readers.  Also, colors which may look really good, can be near impossible to distinguish by individuals with varying degrees of colorblindness.

So, how do we make sure the colors we have chosen do not do the exact opposite of what we want?

The answer, at least for text, is some math.  There are 2 methods to test a color combination, the first being the older AERT algorithms proposed by W3C, and the second being the Luminosity Contrast ...[more]

Posted in: TCS News

Backups… are they really that important?

April 21st, 2010

If you were to turn back the hands of time and bring the clock back to the late 80’s and early 90’s, we would agree a backup consisted in most cases of a small thin plastic square which was inserted into an equally thin slot, which after a few minutes would allow you to save data.  These plastic squares of storage, also known as floppy’s, are now but extinct and have been replaced with devices which hold hundreds, thousands, or even millions of files.  Now, what’s the point of the remembering the golden years of the floppy?  Simply because it reminds us that backing up and saving our data was important then, and it’s even more important today.  With technology taking bigger and bigger leaps every year, our dependency on computers grow with every leap.  This means our data becomes more of  a priceless possession than just a simple file saved on a hard drive.  If your server were to crash, if a thief broke in and stole your computer, if a fire broke out in the middle ...[more]

Posted in: TCS News

What is Permission Marketing?

April 13th, 2010

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Leverage Promotions to encourage return visits to your website

April 6th, 2010

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

  • Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back
  • Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”
  • Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button
  • Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]

Tire Crafts: The TCS Mobile

April 2nd, 2010

TCS Mobile papercraft
Hey Kids!

Create your very own TCS Mobile paper craft. It’s easy and fun! Materials needed: A printer and a piece of paper or cardstock, markers or crayons, scissors and glue.
  • Print out the design by clicking on the image below then choosing “print” from your web browser’s File menu.tsc-mobile
  • Color the print-out with your favorite colors or designs.
  • Cut out the TCS Mobile template along the ...[more]
Posted in: TCS News

Making the Most of Your Tire Power Software – An Easy Search for the Hard to Find Customer

March 22nd, 2010

As Tire Power users, we all have done it.  We need to enter a customer transaction, only to not be able to find the customer’s name.  We think they are in there, but why can’t we find their name?  Is the name in the database misspelled, an extra space inserted, or does it have an extra letter which is making the search not work correctly?  This can be frustrating and a little embarrassing, especially if the customer is right in front of you.  Over the years I have heard and seen some pretty good tips to help you find that customer, such as using a phone number look up, or first name look up, but one of the most underused and powerful searches you can use to find an elusive customer in your database is the % sign lookup.

Let’s say I am in Front Counter searching for the customer, ‘Weaver Autobody’.  The quickest way to search is to enter in “weav” in the ‘Last Name’ field.  In this case, I do get some results, just not the one I need.  I am fairly cer ...[more]

Tire Power Customer Featured in Article for TireBusiness.Com

March 15th, 2010

TireMaxWe were pleased to notice TIREMAX, a multi-store chain based out of Conroe, TX, and a long time Tire Power Software user, were featured in a very nice article in the March 10th issue of the TireBusiness.Com on-line publication.  TIREMAX has now begun franchising its retail concept across the nation, so their expansion efforts were highlighted in this article.  Good job TIREMAX, and congratulations from all of us here at TCS.  Follow the link below for the full article…

Don’t delay in fixing errors

March 10th, 2010

Our Tire Power software has tremendous reporting capabilities and hopefully you are taking advantage of those features.  Remember, after running the reports and financial statements, it is very important to examine them for any discrepancies.  If you have any questions about how the numbers are calculated, or think the numbers don’t correlate with some of your other figures, give us a call. If errors were made during the day, week or month, it’s easier to fix them sooner rather than later.  The longer errors go without being addressed, the more potential to cause further and sometimes bigger problems. Remember, your TCS Support Team is here to help!


March 9th, 2010
stone-wheelThe First Wheels

The wheel is an icon of invention and civilization. The first known stone wheels came out of ancient Mesopotamia, the region today known as Iraq, around 3500 BC.

These first wheels were used for throwing pottery and agricultural uses such as grinding. It took another 300 years for wheels to be used in transportation.

Posted in: TCS News

Use Tire Power Software to See the Big Picture

March 3rd, 2010

Most business owners are great at casting a vision or seeing the big picture. This is a great asset to their company as it gives their employees direction and motivation. So how does Tire Power Software play into the big picture? Or maybe a better question is, how do you get to the big picture? The answer…one report at a time.  Many Tire Power Software customers have yet to realize the full potential of the software. I have talked with several customers recently who have said, the more they use the software, the more they find it will do for them.  They feel it will enable them to be more efficient and improve their bottom line.

So what are these tools inside of Tire Power Software? Let me just cover one for now (only because it is a BIG one). Tire Power has a vast and extensive reporting system. Let’s take the ‘Accounting’ tab for example; there are currently 28 reports on that single tab. Almost all of these reports have filters which allow th ...[more]

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About TCS Technologies

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI. 

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