This month TCS supports all of our customers and partners in the tire and automotive industry in celebrating National Car Care Month. What better time to have your vehicle serviced than now. Better yet what you are you doing to ensure your customer’s vehicles are being serviced correctly?
October is a great time to take care of any overdue maintenance or just get your car ready for the winter ahead. CarCare.org reports that between 2007 and 2009, 80% of vehicles on the road failed at least one component of a standard vehicle inspection. That means 8 out of 10 cars rolling into your shop have some repair work that needs to be performed. Provide your customer a service and do those vehicle inspections with every vehicle in your shop. Do it because you care for them and their safety. Do it because you want the vehicle to last longer for your customer and great things will follow.
Your website can reveal volumes of material to your customers and potential customers. Its content could distribute information on a multitude of topics. Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.
It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors. Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.
If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal. Logically, they will probably follow-up with a phone call or personal ...[more]
(Cookeville, TN, 06-Oct-10) Today Dealer Payment Solutions (DPS) officially launched its premier website, www.dealerpaymentsolutions.com, signaling a new era of payment solutions specifically geared to the Tire and Automotive Industry.
DPS founder Rich Entel announced today that the website is fully operational and open for business to provide payment solutions for Tire and Automotive Service vendors. Mr. Entel is a seasoned veteran of the industry with 20 years of experience as a wholesale distributor and VP of Marketing for Max Finkelstein, Inc. Earlier this year Rich recognized a service gap for independent tire dealers in that they lacked the leverage to negotiate with suppliers; a benefit large chains have enjoyed for years. The DPS website and program levels the playing field by creating virtual groups that offer competitive rates for stores of any size and volume.
“I feel great satisfacti ...[more]
TV commercials are a very powerful medium when presenting your business to the public. The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation. Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc. Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.
If your ad pictures your place of business, it should have both an inviting and appropriate, appearance. If included, the product line should be prominently displayed, systematically organized, and eye-appealing. Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.
Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]
Do you know those days where you are at your wits end, everything seems to be going against you, and it just takes one act of reverse brilliance to bring a smile to your face and turn it all around? This is a true story. The names have been changed to protect the … let’s just leave it at that.
If you have ever changed a truck tire or been in a shop that does, you know what a Tire Cage is. For those that don’t, it is a safety cage for dismounting truck tires from their rims. Truck tires are inflated to lethal pressures, and if one explodes while dismounting, serious injury can occur. The idea with the cage is if the tire explodes inside the cage, the cage catches the shrapnel and injury is avoided.
I was working in a retread shop and we had just hired this guy for basic tire changing duties. His claim was x man ...[more]
One of the oldest channels for advertising is Radio.
Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.
The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.
There are other limiting factors as well. Some people only listen to their favorite radio personalities. Other people only listen during specific times, such as to and from work. Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]
We all have those days at work when we stop and wonder what the heck we’re doing, if we’re doing it well, and why are we doing it anyway.
It is these times when you need to take a break!
Taking a break is one way to release the pressure and get back in it. Some companies even provide game rooms where you can play darts, ping pong or just sit out at the picnic table and do a crossword puzzle.
Does this encourage people to slack off?
I don’t think so. It lets the employees know that the company understands that we are not robots and that we do better quality work when we have breaks. It also encourages team building and can be sold to new employees as a benefit to work here. If your company doesn’t provide such a thing, maybe you can plan to spend some time taking a walk — even a half hour — or just take the time to crack a few jokes with your coworkers, this is a favorite of ours at TCS; anyth ...[more]
Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off. The good news is, this medium of marketing is very well accepted by consumers. Now there is a truly viable way to interact socially with your buyers outside of them coming into the store; and consumers are more motivated than ever to share their experiences. With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]
This weekend at the Tennessee Tire Dealers Association’s annual convention and tradeshow held at the Nashville Downtown Hilton, TCS’s very own Bethany Paschal was one of two recipients of the 2010 TTDA Scholarship. Bethany is the daughter of Glenn Paschal, senior programmer at TCS.
Graduating with a 3.88 GPA and ranked 4th in her class at Monterey High, Bethany plans to attend Tennessee Tech University this fall and has declared premed as her major. Honors, AP and College Placement courses were just a small piece of Bethany’s vita while attending Monterey High. She also participated in some capacity over the last 3 years in over 21 volunteer/non for profit organizations, 11 ...[more]
We would like to take a minute to congratulate one of our customers. Recently the 2010 Texas Tire Dealer of the Year award was given at the TTDA show held in Fort Worth, Texas. “This award recognizes a Texas tire dealer for their commitment and service to the tire industry in Texas and their community,” as stated by Bonnie Moreland, TTDA Past President and former recipient. Moreland goes on to say, “We are fortunate in Texas to have several tire dealers who have demonstrated a strong dedication to the Tire Industry. However, Bill Snelson truly exemplifies what this award is all about.” TCS could not agree more! Thank you Bill for your dedication and over 30 years of service to the tire industry. It is an honor to work by your side.
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