Not sure if you should invest in a website? Maybe I can help you make up your mind. In today’s society with technology growing so fast, the internet is always at the tip of your fingers. From computers to cell phones to online gaming systems you can jump right on the world-wide-web and search for almost anything at any time. I might be repeating myself, but I did say the world-wide-web right?
With millions of people shopping for tires, rims, or services every day, the first place they will start is on the internet. That’s a big deal because if they can’t find you on the web then who knows if they will find you at all. I know you might be thinking, “Hey I don’t have a website and people still walk through my door.” This is true, but think about how many of those people don’t walk through your door. So whose door are those people walking through? Your competitors!
A website lets you have a cutting edge above the rest. It allows your customers to see what you offer, where you are located, sales and specials that you have going on, tips on vehicle care and services, and many other things they are searching for. Websites are open 24/7 all year long. That means when you switch off the open sign and lock up the door and everyone goes home for the night your website will always be working for you.
Maybe a customer is just passing through your town and needs a tire repaired so he types in tire repair on his phone and your website comes up. The customer sees how great your website is and with all those customer reviews, how could they not stop by. I know a repaired tire might not get you a lot of dollars right away, but when that customer writes a review on your website and tells their friends, that’s what will always get you dollars rolling in.
Think about when you go out to a manufacturer’s or wholesaler’s website that you buy from. Ask yourself; are they easy to use and did they have the information you were looking for? You notice that when you go to those sites they are not cookie cutter sites. They are custom built to your needs. You want your website to stand out, be user friendly and show potential customers why you’re better than your competitor.
Right now you have a big decision to make. Do I want to go to Hawaii or Paris with all the extra business I’m making off my website? I hope what I wrote will inspire you to become part of the web and better your business. If you need help getting started, give us a call at 1-888-449-8473 and our expert web staff will help you get pointed in the right direction. Tireman out.