With the rise of smartphones and social media, communication channels have never been more open and easily accessible. You probably use multiple channels a day without even realizing it: calls, emails, texts and social platforms.
It isn’t just you that is now easier to contact than ever - your business is as well. This is great for lead generation because you are casting a wider net for potential customers, but it’s important to ensure you’re utilizing these channels to their full potential. Without a solid strategy, it’s easy for some channels to slip through the cracks, resulting in your customers having a poor experience on one channel versus another.
Managing these channels as a unified strategy is called omnichannel communication, and both you and your customers rely on it to stay connected in today’s world. Consider this: Your team may be great at remembering the customers who come into your store, including their needs an ...[more]
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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