While SEO is the cornerstone of a good marketing strategy, SEM turbocharges your online presence by featuring prominent paid ads. SEM dramatically boosts your site’s conversion rate because the paid ads direct leads straight to specific service pages and inventory listings, where they can begin the shopping process in earnest.
In addition to making your brand more prominent in SERPs, SEM brings your message to multiple platforms to create a well-rounded marketing campaign and reach shoppers wherever they’re looking. Here are the prominent SEM ad types:
Pay-per-click (PPC) are the paid ads featured in search results and are one of the most popular SEM tools. PPC gives businesses of all sizes the opportunity to reach a greater number of qualified leads with a targeted message, such as store promotions and new inventory arrivals. You can tailor your PPC ads to your budget by presetting your ad spend, and you only pay w ...[more]
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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