April is International Customer Loyalty Month. While customer loyalty should certainly take priority every month, we recognize this is a great opportunity to analyze your loyalty and retention strategy.
First, it’s important to know the difference between a customer who’s loyal versus one who frequents your business because it’s convenient in terms of location, services, inventory or pricing. Convenience-based customers only stick around until they think another business is offering a better deal. Loyal customers form a relationship with your business and are likely to stick around for years, if not a lifetime.
The idea of convincing a customer to stay loyal for life can be daunting, but it’s much more manageable if you simply focus on convincing them to come back next time. After all, 37% of consumers report they will make five or more purchases from a business before becoming loyal1 ...[more]
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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