If you’re a multi-location tire shop, you understand the importance of brand continuity – upholding a standard across all locations. After all, you want your customers to feel like they’re visiting the same store no matter where they shop.
Brand continuity should also extend to your online presence, where your business can be found across multiple channels, including your website, social media pages and online business listings. As more channels are introduced to the internet, some brands make the mistake of trying to be everywhere at once without devising an overall brand strategy. This usually results in a lack of consistency between channels, which undermines the company objectives. While good marketing can draw customers to individual platforms, brand continuity is needed to pull all the channels together and create a cohesive approach to online business.
Continuity is the application of consistency plus improvement – in ...[more]
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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