You may use social media in your personal life, but what is your business doing to promote itself across social media? Are you creating a consistent message or brand that your followers recognize and are engaging with?
Social media can be daunting when it comes to your business, and it may make you wonder whether you actually need to be using it. According to HubSpot, 71% of consumers are more likely to make purchases based on social media referrals. That means they are looking at your profiles and posts and expecting to learn who your business is. It can be hard to know where to start, but it helps if you break your strategy down into small, bite-sized steps.
One of the most important aspects to understand is who your audience is and what social platforms they are using. Every social platform brings in a different crowd: Facebook users tend to be older than Instagram users, so you need to determine the age group of most of your custome ...[more]
About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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