RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circ ...[more]

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circ ...[more]