SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Part I:  Updating Your Logo

On the internet image is everything:  The web is a truly visual experience.  The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole.  One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website.  The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression.  This is an important element of building a lasting business relationship and ultimately greater success for you.

A good logo is a key element of your business’ presence.  It conveys information about your business on an almost subconscious level.  If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]

Part I:  Updating Your Logo

On the internet image is everything:  The web is a truly visual experience.  The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole.  One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website.  The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression.  This is an important element of building a lasting business relationship and ultimately greater success for you.

A good logo is a key element of your business’ presence.  It conveys information about your business on an almost subconscious level.  If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]