The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

• Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back

• Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”

• Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button

• Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

• Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back

• Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”

• Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button

• Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]