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TCS Inside Lane
The Pit Stop of the Tire & Automotive Service Industry.
Ok so I like tools…a lot! All kinds of tools! I grew up with a father who worked in a tool and die shop. He spent a lot of his time building tools for jobs. One thing I have learned from my father is having the right tool makes a huge difference in fixing the problem! Whether we are talking about power tools or software tools they are all tools which solve problems. In today’s world, your business can live and die by the tools it uses. So here are some of the great tools we find simple, useful and effective.
Browsers
Ever wondered how simply bragging about how well your tire company is doing could make you even more money? Not only does our software put money in your pocket by streamlining your tire operations, but now you can benefit from telling other tire dealers or wholesalers what keeps you a step ahead of the competition. If you refer another tire dealer to us and they purchase our software or web product, you get $500 to spend on support or a website! Helping out the guy down the street may not appeal to you, but send us your friends in the business you see at trade shows. Or better yet, tell your wholesaler how beneficial our software and web products are and get him on board!
TCS has fast become an industry leader in tire software. Our growth is reflected in the same software features and business relationships that bring you more profit. So helping us grow also betters your tire dealership! Our referral program is just another way to continue the win-win relatio ...[more]
While monitoring web statistics within the tire and automotive service industry we are seeing an unusually large percentage of outdated browsers.
What is a browser? A web browser is a software application used to view websites online. i.e. Internet Explorer, Firefox, Safari, etc.
Comparing them to the statistics and trends reports from the W3CSchools.com , http://www.w3schools.com/browsers/browsers_stats.asp, we are seeing that the tire and automotive service industry is falling closer to the 2006/2007 numbers.
As new web technologies come out browsers have to update their capabilities to handle these. When browsing the internet with an older browser you may find that features on many newer sites will not work properly for you.
Consider upgrading today!
Internet Explorer Users:
To determine the version of Internet Explorer, click About Internet Explo ...[more]
Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.
Businesses are realizing that social networking is not just a fad but the way to communicate with their customers today and in the future. Many companies in the industry have already recognized the need to be part of this growing network. The time is now to start building your networks and communicating with your customers.
Coming Soon: Free Do It Yourself Guide to Social Media Marketing
Check out these articles from TireBusiness.com
It is critical to know what keywords work especially when using pay-per-click (PPC) advertising. You must do your homework and remember there are many tools out there for researching keywords and setting up web analytics on your site that are indispensable.
Check out Using Google Analytics To Identify Performing Keywords
At TCS we make it vitally important that we keep our team and our clients up-to-date on industry news and business management practices. We have a stack 2 feet high of all the industry magazines like Tire Review that I am always resourcing.
This is why I am happy that tomorrow I will be attending one of SEMA’s educational webinars that is dedicated to website design. Being a website expert the information will not be new to me; however, I am looking forward to it so that I can share the information they discuss with our clients.
I will post a recap of what I learn after the webinar, and I encourage any SEMA attendees to sign up to get the information first hand.
You can setup a POP account in any email client such as Outlook or Thunderbird. Following are the settings you need to use to do so:
Authentication is required so on the E-mail Accounts page, click “More Setting” to open the “Internet E-mail Settings” window. Click on the “Outgoing Server” tab and check the box for “My outgoing server (SMTP) requires authentication”. Click OK and finish the setup.
Here is a PDF with screenshots of the setup in Outlook.
As part of the website package each clients get a setup of email accounts. You can create new account or manage the password and forwarding features using the Email Administration Site. When your site was launched you received an email with the User Account Name and Password. Use this information to login.
To create new accounts:
What is a “C ...[more]
The Inside Lane is officially on the information superhighway. This blog allows TCS to continue its commitment to offer its customers the tools that help them grow while providing first-class customer service. The Inside Lane will provide a variety of information such as:
You may even get a taste of the lighthearted corporate culture that is TCS. Everyone at TCS is a contributor to the Inside Lane so you will get insight from Support, Marketing, Sales and even the President.
We look forward to hearing your comments and suggestions, and don’t forget to follow us on Twitter.
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About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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