16 Million Consumers shopped for tires in the month of Feb on Google Alone!

Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google!  Did they find you?  If so, did they actually shop your virtual store enough to request a quote or make a purchase?  It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.

Take the quiz:

• Does my site allow the consumer to see their available tire choices?
• Does my site ask the consumer to contact me so that I can convert the shopper to a buyer?
• When a consumer searches “tires ‘my city’” does my site appear as one of the first choices?
• Is my site compelling enough, yet easy ...[more]

16 Million Consumers shopped for tires in the month of Feb on Google Alone!

Each day, more and more people search for tires online. If they can’t find your website easily, you are missing out on revenue. According to broad match, Google’s AdWords tool, over 16 million consumers searched tires in the month of February – That’s just on Google!  Did they find you?  If so, did they actually shop your virtual store enough to request a quote or make a purchase?  It’s not enough to simply expose to the virtual shopper you exist – you have to allow them to shop.

Take the quiz:

• Does my site allow the consumer to see their available tire choices?
• Does my site ask the consumer to contact me so that I can convert the shopper to a buyer?
• When a consumer searches “tires ‘my city’” does my site appear as one of the first choices?
• Is my site compelling enough, yet easy ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

NEWSPAPER ADS

Obviously, newspapers are not considered to be nearly as important as they once were, especially when compared to television, and the internet.  There has also been an increase in the number of weeklies and tabloids, some of which are provided free to the public.

A major drawback of newspapers is your ad can be lost, or be so obscure, it may not even be noticed by most readers.  An ad large enough to attract attention may prove quite costly, especially since most readers limit their reading to specific sections, and have time constraints which prevent them from reading each and every page in its entirety.  Other publications, including automotive, are available on a weekly or monthly basis, and may give you more ‘bang-for-your-buck’.

Regardless of the circulation claimed by the various publishers, there is still no guarantee you will receive the attention you desire through these printed media.  Results are also ext ...[more]

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circ ...[more]

CIRCULARS

The use of circulars can provide a relatively inexpensive medium to promote your business.  They are sometimes referred to as flyers, inserts, stuffers, and door-hangers.  As a rule, they are utilized when targeting a specific group or geographical area.

When targeting a specific group, a circular can be placed at a location frequented by people who may be in need of your products and/or services.  Often, that may even be another business in a related field.  The use of flyers works especially well for promotions and special occasions.  In this respect, they are usually placed as inserts in a variety of publications.  If any of your shops are located in or near residential areas, door-hangers may also be a consideration since consumers like to shop within a certain radius of their home.  The inclusion of a coupon on any of the above provides additional incentive.

The appropriate use of circ ...[more]

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

SIGNS
An essential element of a business’ overall image should be proper and well-executed use of signs.  As you well know, signs come in a multitude of sizes, shapes, and forms.  They can also be designed to serve multiple purposes, ranging from identification, to promotions.

The most prominent sign would be displayed at the place of business.  This allows for immediate recognition.  Additionally, most businesses post signs in their windows, whether in poster format, or painted directly on the glass.  Signs can also be displayed on vehicles, such as magnetics or wraps.  For promotional purposes, it’s not uncommon to see other types of displays, such as portable a-frames, banners, balloons, and inflatables.  Alternatively, businesses may use a hand-held sign to attract the attention of passing motorists; we’ve all seen someone standing on a corner holding/waving a sign.  At times, they may even be dressed as a caricature of the ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]

The importance of creating a favorable first impression cannot be overstated.  As our brains receive data through the five senses, as well as “intuition” and “gut feelings”, an involuntary response is set in motion.

If we observe something our brain responds to as undesirable, an emotional reaction to that stimulus takes place.  This holds true for the other senses as well.  Hearing, tasting, touching, or smelling something undesirable all tend to influence our emotional state according to previous programming.

This holds true in any environment.  You can imagine how undesirable stimulus would impact you adversely whether at a restaurant, at a hospital, at a supermarket, in an office, or at a tire shop.

Conversely, you can imagine what desirable stimulus would impact you in any environment.

Initially, one may garner exposure through a multitude of vehicles, whether a billboard, a sign on a building, circulars, newspaper ads, ra ...[more]