YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

YOUR WEBSITE

Your website can reveal volumes of material to your customers and potential customers.  Its content could distribute information on a multitude of topics.  Therefore, the data and its format should be user-friendly, easy to navigate, informative, and satisfy the user’s curiosity.

It’s extremely important that your website represents your business in a professional manner, and sets you above your competitors.  Whether your site contains such things as blogs, testimonials, product descriptions, pricing, or pictures, the presentations should be personally appealing, and adequately answer any questions the inquirer may have.

If your website meets the previous criteria, you are in a favorable position, and have opened the door to further customer development. Having done their ‘homework’, the viewer can now act on the knowledge they have at their disposal.  Logically, they will probably follow-up with a phone call or personal ...[more]

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

TELEVISION COMMERCIALS

TV commercials are a very powerful medium when presenting your business to the public.  The receiver of your commercial will be stimulated both visually and audibly, therefore giving dual perceptions for interpretation.  Just imagine what content could be displayed in your ad; for instance, your place of business, your product line, your employees, etc.  Combine that with the spoken word and you can convey your message quite dynamically, whether creating a first impression, or reinforcing a previous one.

If your ad pictures your place of business, it should have both an inviting and appropriate, appearance.  If included, the product line should be prominently displayed, systematically organized, and eye-appealing.  Any spokesperson, whether management or an employee, should without question, project an image of professionalism and integrity.

Last, but not least, the purchase of air time is a very critical element, due to air time, and ...[more]

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

RADIO ADs

One of the oldest channels for advertising is Radio.

Radio ads can be an effective medium to target audiences with your message. People listen to the radio on the way to and from work, hear it while at work, and also stay up to hear the late-night shows. This medium provides an enormous audience for you to advertise your tire business.

The key to successful radio advertisement is targeting your audience with a message meant for them. Different consumers divide by station as well as listening times. Make sure you do your homework and get the statistics to make the best decision.

There are other limiting factors as well.  Some people only listen to their favorite radio personalities.  Other people only listen during specific times, such as to and from work.  Most often, our attention is focused elsewhere; for instance, on driving conditions, home, work, you need to repeat your company name multiple times so that it sinks in. Make sure to direct ...[more]

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

Whether you are a bit scared to get going on social media or your social media effort is off to an inauspicious beginning, there are steps you can take to make sure your social media marketing strategy actually propels consumers into your store rather than running them off.  The good news is, this medium of marketing is very well accepted by consumers.  Now there is a truly viable way to interact socially with your buyers outside of them coming into the store;  and consumers are more motivated than ever to share their experiences.  With social media, they have a means to do so – 24/7, every day of the year! We all know that positive experiences are always good for your business but social media allows you the opportunity to address the negative experiences as well. Imagine a customer comes to your tire dealership and is not satisfied. They immediately get on their social network and start talking about it. Now you have the opportunity to show your community how much you value ...[more]

How many times has your company sent you to a tradeshow? Have you gone in the past only to return feeling it was a waste of time and money? Were you prepared to be an attendee? Getting the most from a trade show requires careful preparation. These simple steps will aid you in preparing to get the most from the shows you attend.

1. Before the Show: Make a list of goals to achieve while at the show; both company and personal. Include in those goals the booths you want to visit and the appropriate time you will require at each booth. Then decide who will be visiting those booths if more than one of your employees will be attending the show.
2. During the Show: On arrival to the show, re-plan and then stick to your plans. Did any exhibitors not show? Are there others there you did not originally know would be in attendance? Make time to visit them as well. Finding maps of the floor and knowing show hours will aid in achieving your goals ...[more]

How many times has your company sent you to a tradeshow? Have you gone in the past only to return feeling it was a waste of time and money? Were you prepared to be an attendee? Getting the most from a trade show requires careful preparation. These simple steps will aid you in preparing to get the most from the shows you attend.

1. Before the Show: Make a list of goals to achieve while at the show; both company and personal. Include in those goals the booths you want to visit and the appropriate time you will require at each booth. Then decide who will be visiting those booths if more than one of your employees will be attending the show.
2. During the Show: On arrival to the show, re-plan and then stick to your plans. Did any exhibitors not show? Are there others there you did not originally know would be in attendance? Make time to visit them as well. Finding maps of the floor and knowing show hours will aid in achieving your goals ...[more]