Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Permission marketing is when you ask your target market and web site visitors for their ‘permission’ to do, or send them something. It is an important part of your internet marketing. The key is to get your target market to willingly volunteer to participate in the process. In order to do this, whatever you are offering needs to be of value to the user and you have to make that value clear to them. If they see no benefit in participating, then they will not. It’s that simple! Adding an opt-in email sign-up is a good example of permission marketing.

What makes permission marketing so effective?

It’s not intrusive. The user volunteered to receive the information you are sending because it is of interest to them. This significantly increases the chance of the user viewing what you send to them and also being receptive to it. Permission marketing can be a valuable asset in acquiring new customers and building relationships with your existing ones. ...[more]

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

• Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back

• Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”

• Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button

• Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]

Just as you want customers to visit your tire and automotive service location frequently, you also want potential and present customers to visit your website. Displaying promotions on your website is a great way to encourage return visits. You will want to change your promotions regularly and add a few features to make it easy for your visitors to share your promotions with their friends.

• Let your visitors know to “Keep checking back!” and include a bookmark to your site to make it easy for visitors to get back

• Add permission based marketing such as “Click here to be notified when we update our specials” or “Click here for advance notice of deals”

• Make it easy for visitors to share your specials. Add a “Tell your friends about this special” button

• Leverage viral marketing by offering incentives such as ”Tell 2 friends and you will be entered into a drawing”

Remember, each time ...[more]

I am sure that you have all heard the saying “The Little Things Add Up”.  No matter what area of life you think about this saying holds true.  Customer service is no exception.

Most of your customers can go to any number of tire shops, but why do they choose you?  If you were to ask your customers why they keep coming back most of the time you would not be given the answer you expected.  Usually it is something small and might be something that has slipped your attention.

The best way to find out if your customers are happy is to ask them. Incorporating customer surveys into your marketing efforts is a great way to identify the areas you are doing well in and also the areas you need to improve.

There are many ways to survey your customers. You can:

• Create an anonymous survey and offer it to your customer once the service has been completed
• Call them after the visit and ask them the survey questions
• Mail/email a sur ...[more]

I am sure that you have all heard the saying “The Little Things Add Up”.  No matter what area of life you think about this saying holds true.  Customer service is no exception.

Most of your customers can go to any number of tire shops, but why do they choose you?  If you were to ask your customers why they keep coming back most of the time you would not be given the answer you expected.  Usually it is something small and might be something that has slipped your attention.

The best way to find out if your customers are happy is to ask them. Incorporating customer surveys into your marketing efforts is a great way to identify the areas you are doing well in and also the areas you need to improve.

There are many ways to survey your customers. You can:

• Create an anonymous survey and offer it to your customer once the service has been completed
• Call them after the visit and ask them the survey questions
• Mail/email a sur ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Facebook is more than a website for friends to connect with each other. It is also a great marketing tool which is boosting brand recognition and sales for local businesses everywhere.

Here are 3 ways facebook can help your local tire and automotive service business:

1. Customer Service

You can setup a facebook business page for your company. This is a great way for your customers and prospects to find and connect with you. Here you can answer questions, get feedback and build relationships with customers in your area. To get started, go to our Social Media Resource Center and download the ‘How to put your business on facebook’ guide.

2. Affordable Marketing Communication

Local tire and automotive service shops need to communicate in a cost effective way. Creating a facebook business page allows them the ability to post news, events, promotions and any other useful information i ...[more]

Now that the New Year is here you may be have your 2010 marketing plan on your mind.  We hope that internet marketing is part of that plan and social media is on the top of that list.  Social media will have many positive effects on your marketing strategy from improved customer service to getting your website showing up higher on Google search results.

If you have not setup any social media accounts and the word Facebook makes your head spin, do not worry, in the next few weeks we will be releasing our Social Media resource center that will help you get accounts such as Twitter setup.

For those that are tweeting or want to learn more about tweeting; here are a few of our Twitter Dos and Don’ts for the tire and automotive industry.

1. Do post tweets often a few times a day is good and remember to space them through out the day.  Nobody likes a twitter pucker (someone that tweets 5 times back to back).  You can use applications such as Tweet Deck or Hoot ...[more]

Now that the New Year is here you may be have your 2010 marketing plan on your mind.  We hope that internet marketing is part of that plan and social media is on the top of that list.  Social media will have many positive effects on your marketing strategy from improved customer service to getting your website showing up higher on Google search results.

If you have not setup any social media accounts and the word Facebook makes your head spin, do not worry, in the next few weeks we will be releasing our Social Media resource center that will help you get accounts such as Twitter setup.

For those that are tweeting or want to learn more about tweeting; here are a few of our Twitter Dos and Don’ts for the tire and automotive industry.

1. Do post tweets often a few times a day is good and remember to space them through out the day.  Nobody likes a twitter pucker (someone that tweets 5 times back to back).  You can use applications such as Tweet Deck or Hoot ...[more]