Part I: Updating Your Logo
On the internet image is everything: The web is a truly visual experience. The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole. One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website. The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression. This is an important element of building a lasting business relationship and ultimately greater success for you.
A good logo is a key element of your business’ presence. It conveys information about your business on an almost subconscious level. If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]
Part I: Updating Your Logo
On the internet image is everything: The web is a truly visual experience. The appearance and usability of your company’s website shapes a visitor’s perception as to the quality and reliability of your business as a whole. One could argue that having no website would be less harmful to your company’s reputation than an out-of-date and or broken/limited functionality website. The flipside, of course, is to present your visitors with pages that are visually appealing, easy-to-use to make a strong positive impression. This is an important element of building a lasting business relationship and ultimately greater success for you.
A good logo is a key element of your business’ presence. It conveys information about your business on an almost subconscious level. If you logo looks old, unbalanced, and thrown together those negative concepts will invariably carry over to the perception of your services ...[more]
Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.
Businesses are realizing that social networking is not just a fad but the way to communicate with their customers today and in the future. Many companies in the industry have already recognized the need to be part of this growing network. The time is now to start building your networks and communicating with your customers.
Coming Soon: Free Do It Yourself Guide to Social Media Marketing
Check out these articles from TireBusiness.com
Online social marketing is the newest tool to not only get more customers but to interact with them. It includes such things as blogging, social networking sites like Facebook, Twitter, LinkedIn etc. The list is endless.
Businesses are realizing that social networking is not just a fad but the way to communicate with their customers today and in the future. Many companies in the industry have already recognized the need to be part of this growing network. The time is now to start building your networks and communicating with your customers.
Coming Soon: Free Do It Yourself Guide to Social Media Marketing
Check out these articles from TireBusiness.com
It is critical to know what keywords work especially when using pay-per-click (PPC) advertising. You must do your homework and remember there are many tools out there for researching keywords and setting up web analytics on your site that are indispensable.
Check out Using Google Analytics To Identify Performing Keywords
At TCS we make it vitally important that we keep our team and our clients up-to-date on industry news and business management practices. We have a stack 2 feet high of all the industry magazines like Tire Review that I am always resourcing.
This is why I am happy that tomorrow I will be attending one of SEMA’s educational webinars that is dedicated to website design. Being a website expert the information will not be new to me; however, I am looking forward to it so that I can share the information they discuss with our clients.
I will post a recap of what I learn after the webinar, and I encourage any SEMA attendees to sign up to get the information first hand.
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About TCS TechnologiesTCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry's only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.
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